How We Rate Bookmakers: Our Review Process

Picking a bookie can feel a bit like being a kid in a candy ꩵstore – there’s so much choice online! That’s where we come in. Here at the ThePuntersPage, you’ll discover some of the most detailed♏ and honest bookmaker reviews in the UK, helping you sort out the wheat from the chaff.

In this article, we’ll explain our ranking system and why it is the most cཧomprehensive around.

How We Rate Online Bookmakers

Ratings run our lives — they’re a great way of figuring out what’s worth trying or not. If I were looking for a restaurant and saw a score of 3/10, I would probably steer clear, and it’s no different for bookmakers. Our ranking system will serꦇve as a guide for you to make the best choices when it comes to operators.

Our ranking system takes into account 10 major aspects, with each section contributing five points. The tally is then added up, and a rating out of five stars is calculated. Let's go through each section and how we r🔯ate them in more detail.

Security – The Number One Priority

Imagine you’re walking down a dark alleyway. You can’t see where you’re going, and all you can think about is what could be hiding in the shadows. Makes you feel uneasy, right? Well, that’s the 🃏effect a shady bookie might have on you.

🌄 For us, security is the most crucial aspect for bookies to be considered any good. When dealing with money — and in some cases, a lot of it — we all need peace of mind, knowing that we won’t get scammed out of our hard-earned cash.

We rate how secure a site is by us൩ing the following criteria:

UKGC licensing – 1 point

The United Kingdom Gambling Commission is the authority for all gambling with🐽in the UK. If a bookmaker doesn’t hav♑e this and they're operating in England, Scotland or Wales, they’re doing so illegally.

Having this is really the bare minimum, and many bookies will have many licences to operate in other countries and regions as well. Look out for the following to makꦆe sure that the bookmaker is legal in the UK:

A transparent privacy policy – 1 point

This is fairly self-explanatory. As long as the site gives you a clear indication of what data it collects and of𒁃fers the option to choose what is kep🐲t, we would consider the platform secure. The privacy policy details will often come as a pop-up when you open the bookie site for the first time.

Various limits are available- 1 point

Another great way to tell if a site actually cares about your well-being is whether they offer certain tools to help monitor your spending. These could be daily, weekly, or monthly deposit limits, general betting limits, and anything 𓆉that will help you manage your bankroll and gambling behaviour.

Online reputation – 1 point

This mainly pertains to whether or not a bookie has breached any rules or regulations set by the UK Gambling Commission. We also take note of any feedback from the general public and i𓄧f there have been any scandals of note.

Responsible gambling – 1 point

S🍎omething we take very seriously is what lengths a bookie will go to make sure that you get the help you need. For many punters this could be a place to set time-outs for a short period of time, or self-exclusions for long-term change🤡s.

In addition to adding limits, there should also be helpful links to organisations such a🍎s GamCare or GAMSTOP, which♋ are usually found at the site’s footer.

Registration Process – Accessibility Is Key

To join a new bookmaker, you’ll naturally need to create an account. Most of the top bookies will ask for the same information throughout this process on their ﷺregistration form.

What makes a truly good registration process is how user-friendly, quick, and easy it is. Our criteria are as follows:

Steps and ease of signing up – 3 points

You’ve clicked on ‘Join Now’ or ‘Register’ on a new bookie. What's next? Some si🅰tes may split this process, while others might fit everything into the same page. The most important thing is that it’s easy to fill in. If it isn’t, it may become overwhelming and frustrating.

Most bookies will ask for the same information, i.e., email, username, password, address, age, and so on. If a bookie asks for too much infor🐠mation, it may be off-putting unless it's justified.

You may also need to add a promo code if𒉰 you want to benefit from a particular promotion. This field should be clearly displayed to ensure that you don’t miss out.

Verification process requirements – 2 points

Odds are, if you have registered on a new bookie, you’ve done a KYC. ‘Know Your Customer’ is a process to confirm all the information yo🌳u have provided, normally in the form of an I.D. card and a recent utility bill.

 Being able to get this process out of the way quickly comes down to how the bookmaker presents it — be i༺t a pop-up on screen or a noti𓆏fication on your account page.

Welcome Offers – The Best Value for Our Users

Everyone loves a welcome offer. For most, it’s this first offer that attracts them to try out a site. It’s important to remember that not all welcome bonuses are created equally. Some offer something better, some require more work — it all depends on what it is. Below is how we rate the best offers available:

Overall generosity – 2 points

This concerns just how good an offer is. The prevalent ‘bet to get’ promotion is a classic, usually advertised with a description on the lines of ‘Bet £10 and get £30 in free bets'. Other examples 🅰include ‘bet £5 get £5’ or a ‘bet £5 get £50’.

Another type of offer is the deposit match, whereꦿ the bookie will add a certain amount to your initial deposit. For example, a 100% matched deposit means that if y𒆙ou deposit £50, you’ll actually get £100.

How achievable is the bonus? – 1 point

This is important, as some bookies may have welcome offers which require you to do something first. A simple ‘bet £5, get £20’ offer still means that you have to bet £5 first. An example of something much harder would be to bet £100𓆏 and get £150 — while this sounds good, a £100 bet is way too high to start with for most.

Some bookies might add challenges, such as placing bets on two different s꧟ports or playing a casino game. Performing a lot of tasks may make the offer feel like work, and nobody wants that.

Wagering requirements – 1 point

Wagering requirements include everything that happens after you get your reward, like how and when the money c🐼an be withdrawn. For instance, if I bet £5 and get £20, can I play them and withdraw the winnings right away? Or do I have to wait until I’ve played a certain number of bets? The best bookmakers will keep their requirements as simple as possible.

Overall general terms & conditions – 1 point

If in order to claim a welcome offer you have to ‘make a £50 bet on Sunday at midnight on a system bet on a tennis match’, you may think it's not worth it. Fair enough! Simplicity is key. Most bookies will set some limits, which are normally the minimum odds you can punt at, and the maximum you can stake on a bet. We give a point to whoever makes it easy on punters.

Deposit & Withdrawal Options – The More the Merrier

Ugh! There’s nothing worse than joining a new bookie only to find out they don’t offer the payment method that you use. A site with very few choices can be seen as a bit of a red flag, especially ifꦅ they have limited withdrawal🌼 methods.

We favour sites which have many payment options. Of course, bookies can’t please everybody, but versatility is an extremely advantage in this regard. Let’s take a look at how we come up⛄ with our s🌜core:

How many options are available? – 1 point

As mentioned before, a ꦚbookie that offers a good variety of options is deemed to be more reliable. The added choice also lets you diversify your deposits, which may be beneficial for punters.

Are there any fees involved? – 1 point

Many bookies have managed to avoid charging their customers extra costs, making depositing and withdrawing completely free. While you may be asked to pay a fee by your bookmaker or your bank, we believe that less is more in this case. We give a point to bookmakers who don’t charge fees.

How long do withdrawals take? – 1 point

Withdrawals are slightly harder to compare. Each method may vary in processing time compared to others; but in general, we give this point to those who have the fastest withdrawal times. These tend to take less than 24 hours, and are often e-wallets. In t🐲he case of traditional methods, less than two days is often a good timeframe.

Is the bookmaker known for having withdrawal issues? – 2 points

You’ve just won a huge payout and it’s finally time to withdraw your winnings… but t﷽hey don’t arrive! This is a nightmare scenario for every punter, and withdrawal delays, issues, and cancellations happen sometimes.

Naturally, we aim to avoid such issues entirely. Our thorough testing process involves trying things out for ourselves, including actually withdrawing cash from the 🔥bookmaker being reviewed. We also seek input from other users about their experiences for the sake of balance and ꧒transparency.

Bookies with no issues whatsoever are given the full two points.

Sportsbook Promotions – Value for Existing Customers

Yes! You open up your emails or log onto your bookie, and you find a new promotion you can use. From anything as small as a £1 free bet to a £50,000 jackpot, everybody loves a boo🎐st when betting.

There are a few things to keep in mind, however. Some bookies are specialists at a particula𒁃r sport, so you may want to check out which operators offer what types of promotioꦬns.

Here's how we rate sportsbook promotions fo𒁏r new♏ and existing customers:

Amount of existing customer offers – 2 points

Super si𝓀mple stuff. The greater the number of existing customer offers, the better. For rating’s sake, we reward on🙈e point if there are at least two offers available, and two points if there are four or more promotions at that time.

We also make sure to take ♔into account when the review is being carried out, as there may be more offers during special events such as the World Cup, or less during quiet months, like after the football season ends.

VIP programme – 1 point

VIP programmes෴ are reserved for high-rolling bettors on a particular site. The scheme often includes giving these punters extra free bets, bet boosts, and much more. These groups tend to be by invite-only, often with different tie𒁃rs depending on how much a punter spends.

VIP programmes are particularly common in casino and bingo sites, as players often spend large sums there. Even so, there are still some excellent sportsbooks with VIP programmes if you know where to look.

Loyalty programme – 1 point

A loyalty programme is simil🌺ar to a VIP programme in many aspects, with a number of overlapping features. The key difference, however, is that loyalty is normally measured by how frequently a punter places bets.

Frequent bettors are often rewarded with weekly offers and specials. On a similar note, some bookies may offer promotions which are compara🧸ble to loyalt💝y programmes.

Overall terms and conditions – 1 point

Last but certainly not least, we take a look at each offer to see if they are actually worth claiming. If a bookie offered 50 promotions but you had to spen♚d £50 to cไlaim each one, that would be £2,500 spent.

To put it simply, we look to make sure that each offer is ✱achievable and worth the stakes. So we give a point to those who have many easy-to-achieve promos. Most offers are straightforward to claim and are mainly there to give incentives to punters.

Pre-Match Betting – Variety Is a Priority

Any markets and odds available before the start of an event are known as pre-match bets. Who knew, right? Well, pre-match betting is quite frankly massive, and the biggest bookies will offer tens of thousands of options across dozens of sports and events.

We do our best to go through a variety of sports to get an idea of how in-depth a bookmaker’s offeri💯ng is. Our bookmaker review takes the below three aspects into account.

Number of sports – 2 points

Tired of betting on football? Why not try something different. Oh, your book only offers three sports? That’s not what we want is it? A great bookie will offer a vast number of options to choose from. The really good bookies will have over 30 available, which is perfect for bettors who love switching it up from ti𓆏me to time.

The number changes drastically when dealing with different types of operators. Pools betting sites tend to have much less variety, and it’s the same for spread betting and betting exchange sites. We keep al🐷l of this in mind when coming up﷽ with our score.

Betting features – 1 point

We also give an extra point to all those bookies who go the extra mile, making sure that punters always get the best bang for their buck. Some classic add-ons which are great for betting include cash-outs, bet builders, and early payouts.

Besides these add-ons, some aspects which you may not notice but are ever present when betting include minimum and maximum stakes, minimum odds, number of legs or folds available in one bet, and how easy it is to actually place a bet.

Esports and other specials – 2 points

Esports and specials are becoming more and more popular as an excellent alternative to regular sports. We divide ꦡthese t🌟wo points depending on whether bookmakers offer the markets and if they’re any good.

Esports betting – You will often find betting markets on League of Legends, Dota 2, FIFA, Valorant, and many more. The rise of esports means that most bookies now offer at least something, but we check for quality 🧜just as much as qꦕuantity.

Specials betting – Not as popular but just as interesting, specials are where all the weird and wacky bets which don’t have a place in regular betting live. From general elections to Love Island, specials capture the imagination and are a fun betﷺting opt🃏ion.

In-Play Betting – Every Aspect of Live Sports Is Covered

About 45.5% of UK punters have placed wagers on in-play bets. That’s no surprise, given how up to date and in depth online markets have be꧒come. In fact, when you go to any bookmaker, the first thing you’ll see is live betting.

Every operat🐽or offers the service, so our criteria are used to see jus🦹t how good a bookie is:

Offers in-play betting – 1 point

The first thing we check is whether the bookmaker in question actually offers in-play ꦅbetting. Since it’s become such a vital part of online betting, we rarely find a bookie without live betting.

In-play betting pa♊ges are almost always found on the front page of an operator but may vary in prevalence. Safe to say though, if a bookie doesn’t offe𝐆r live bets, they automatically get a zero for this section.

Number of markets for major events – 1 point

Once we confirm that in-play bets are offered, we look at what exactly is available. The best bookmakers will offeไr almost as much as the pre𝔍-match markets and will do so for all major events.

🌼 Bookies who are able to provide some great, in-depth markets with competitive odds on all the beꦚst sporting events receive a point. Of course, with dozens of major matches and games taking place every day, we make sure that they offer a good number of major events to bet in play as well.

Availability of sports – 1 point

Want to bet on something more niche than football? We believe that a good bookie should provide in-play options on as many markets, events, and sports as possible, and we add an extra 🍌point to any platform that gives punters the best choice when it comes to live bets.

We check that a bookie provides lesser leagues, such as the Norway Division 3 and less popular sports, such as badminton and Gaelic sports.

Do they offer livestreaming? – 1 point

If you bet on sports, odds are you love watching it too. The top bookies provide that bit of extra content to make your betting experience that much better. While some may only provide statistics, others go the extra mile ꦕwith livestreaming services.

This feature can really add value to in-play bets. However, it’s important to note that not every sport or event is available, an𝐆d it’s very much subjec🅘t to licensing deals and partnerships.

General odds and margins provided by bookmaker – 1 point

The last point goes towards a vital part of in-play betting: odds and margins. Basically, every bookie creates their own odds for every market. Some markets may have better or worse odds than their competitors. The trick is to find an operator who consistently remains competitive.

𒁃 We test a number of events in various sports to ensure that we can accurately measure whether or not a bookmaker provides favourable odds.

We also check out the payout margin, and we even have our own payout and margin calculator to ensure precision.

Service & Customer Support – User Satisfaction Is Number One

We’ve all been there – pani𝔍cking that our payout hasn’t arrived yet, or worrying that our payment method isn’t working correctly. There’s nothing better than knowing you can reach out to someone competent should you need to do so. Bookmakers offer various types of customer support services, and we give points for each one.

Here’s our breakdown:

Live chat – 1 point

The most used form of customer service, live chat is often the quickest and easiest way to solve any issues regarding betting. There are a few things we look at when awarding points for live chats, such as the time the service is available and whether you are talking to a real person or a bot.

It’s quite simple – we give this point to bookmakers who provide efficient services throughout the majority of the day, with a real person talking to you.

Email or Phone – 1 point

If chats aren’t your thing, most bookies offe🌼r a phone number or email address you can contact their agents through. Personally, I’ve found that chats tend to be faster, but calls and emails are great too. We award one point if a bookie offers either one of these alternative options.

How fast can they solve issues? – 1 point

Efficiency is key! Especially when dealing with sensitive topics. We try out every channel of communication that a bookmaker offers to make sure that they are quick and helpful. It’s not useful if an oper🙈ator has five methods of contact but never answers.

So, bookies get the point if they are able to answer questions without leaving p🌼unters waiting for too long.

Social Media and FAQ sections – 1 point

Probably the first places that most bettors will go to are the FAQ section for general information or social media to check if there are any issu🎃es with the site. Both are extremely helpful, and we give this point based on how useful each page is, with a particular focus on the FAQ section’s rangౠe and detail.

Quality overall – 1 point

Are they frie💎ndly? do they solve the issue? Are they improving our betting experience? These are the questions we ask when deciding on the overall quality of a bookmaker’s customer service. Since we test out every contact method, we have a generally accurate idea of the overall quality, but we do consult with other punters through various reviews.

Design & Usability – Looking for the Best User Journey

If you’re thinking “I don’t care what the site looks like, as long as I can bet!” — think again. A great site could make your life much easier, and a terrible site can ruin your whole experience.

We take the whole picture into account, including how easy the site is to use and the user journey. Let’s take a look into how we rate our beဣst bookies.

Good overall design – 1 point

Have you ever entered a site and thought the𝔍re’s too much going on? Well, a cluttered site can feel like a headache, testing your patience.

A well-designed site is clean. The layout is crucial to us, including where the search bar is, what's in the left and right tabs, the position of your bet slip, and much more to ensure that the si🤡te offers the best experience.

Navigational ease – 2 points

It’s so frustrating to spend ages looking throu🦂gh page after page to no avail. Conversely, a great site makes sure this never happens.

Similar to the overall design, we give these points based on how easy the site is to navigate, meaning we search specific markets to see how long it takes. We also base it on how easy the site is to use, with visible help sections, s🥃༒imple ‘My Account’ sections, and so on.

Responsiveness – 2 points

Nobody wants to wait a long time for a site to load; the best bookmakers' browsers are fast and react instantly to whatever you need. You add a leg to a bet slip? It’s there as soon as you click. You open the ‘Live b🐼etting’ tab? — it opens straight away. The two points are given to the quickest sites that don🅷’t leave you waiting and watching a loading screen.

Mobile – Great Experience When Betting on the Go

The introduction of many bet༒ting apps and phone-friendly browsers 🐟has led to the phone becoming a go-to for betting.

Some sites have dedicated apps or at least a mobile-friendly site. Either way, if a bookie wants to compete, t🦹hey have to cater for mobile use🃏rs. Here’s how we make up our score:

Is there an app available? – 1 point

Nothing compares to the convenience of a mobile app, so any bookmaker offering one earns points in any one of our reviews. To help you narrow down the choice available out there, we've compiled a list of the best betting apps available in the UK.

Mobile friendly websites- 1 point

What’s the next be🔜st thing to an app? A mobile-friendly browser. Many sit🌳es have made sure to offer a brilliant service on mobile and we make sure the mobile version matches the performance of its desktop counterpart.

Is the app available for iOS and Android? – 1 point

We’re not here to solve the debate of Apple vs Android, but we do check that a site offers its app on both operating systems. We give half a point (0.5) if they operate on one platform and the full point if it works on both iOS and Android.

Special mobile or app features – 1 point

Wꦦe want only the best when it comes to our apps. This point goes to any bookmaker who offers extra add-ons or special features which are🗹 exclusive to their app. This could be in the form of a welcome bonus, free bets, bet boosts, and anything which is unique.

The idea here is that w⭕e want to see that the app is actually worth downloading in the first place. If not, punters may as well stick to the desktop site.

Overall mobile quality provided- 1 point

Rounding things off is the overall mobile quality that is offered by a bookie. Whether it be on an app or through the mobile browser, we want to experience the same great feel as the browser version.

What do we loo🍃k for? Our main concerns are responsiveness, ease of use, compatibility, and overall level of the product. If the mobile version holds up to the standards of the website, we award this point.

ThePuntersPage Final Say

That’s what it takes to be a perfect betting site — to us at least. We’ve created this in-depth review point system to ensure that you can trust our reviews, knowing that we have been completely transparent in the process. Furthermore, our o⛦perator scores represent how well they match our high standards.

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